Innovation & New Business Development

I use trends research and strategic foresight as practical tools to stimulate new thinking and unlock innovation.

At Telefónica, I worked closely with computer scientists, UX specialists, researchers and business-unit teams, using my trends research to inform and structure collaborative innovation workshops. The objective was to connect emerging societal, cultural and technological developments with new product, service and business opportunities.

By bringing external perspectives into the innovation process, I helped multidisciplinary teams look beyond immediate challenges, challenge existing assumptions and explore new possibilities.

Brand Alignment & Future Vision

I help organisations and their teams develop a shared understanding of their brand, clarify their strategic direction and build a vision for the future.

For Toyota, I was commissioned by the Japanese headquarters to design and lead a brand alignment and future vision workshop involving representatives from global markets. The work brought international perspectives together around a shared understanding of the brand's future direction and ambitions.

I also worked with Red Bull on community brand storytelling, exploring how the brand could engage with its communities in more meaningful, creative and culturally relevant ways.

Strategic Foresight & Future Thinking

I design and lead strategic foresight workshops that help organisations explore emerging developments, challenge assumptions and consider how the future may reshape their industries, products, services and customer expectations.

Through trends research, cultural intelligence and scenario exploration, I bring broader societal, behavioural, technological and environmental shifts into the conversation, helping teams connect long-term change with strategic and creative decisions today.

My work with Toyota's European design teams brings together future-oriented thinking, design perspectives and strategic exploration to examine changing human needs, lifestyles, mobility and the wider forces shaping the future.

The objective is to move beyond immediate trends and develop a deeper understanding of the possibilities, challenges and opportunities ahead.

Creative Inspiration & Cross-cultural Intelligence

I design workshops that expose teams to new creative perspectives, cultural contexts and sources of inspiration, helping them better understand emerging opportunities and the environments in which their brands operate.

At Puig, I conceived and led an annual large-scale workshop for approximately 300 participants, bringing together brand teams around a specific strategic theme. Each year, the subject responded to the group's priorities: exploring the cultural and creative specificities of markets such as Latin America, the Middle East and Korea, or examining an emerging business opportunity, such as beauty, when the group decided to increase its investment in the category.

I developed the content, identified and collaborated with external experts and creative contributors, and designed the sessions to give teams a deeper understanding of the subject and its implications for their brands.

This work combined cultural intelligence, external perspectives and collective learning, helping international teams broaden their thinking and identify new opportunities.

Designed around the people and the ambition

Every workshop is individually conceived, from its underlying research and strategic framework to its content, contributors, format and facilitation.

I work with senior leaders and multidisciplinary teams across functions, markets and geographies. I am experienced in designing and leading sessions for both focused leadership groups and large international audiences.

Whether working with a small executive team or bringing together hundreds of participants across several locations, my aim is to create the conditions for meaningful exchange, new thinking and a shared sense of direction.