I am an international strategist working at the intersection of strategic foresight, business, culture, technology and human behaviour.

​

My work focuses on understanding emerging societal shifts, identifying new opportunities and translating cultural and behavioural intelligence into strategic direction, innovation and meaningful business outcomes.

​

At Telefónica and Puig, I created trends and forecasting departments from the ground up, establishing methodologies and capabilities that continue to inform research, creative and innovation activities within these organisations. I also authored their annual trend reports, translating shifts in society, culture and human behaviour into new perspectives for business and creativity.

​

As an independent adviser, I have worked with more than 40 international brands across technology, telecommunications, automotive, luxury and consumer goods. My work spans strategic research, consumer intelligence, innovation programmes, brand strategy and the development of new products and services.

I have led multidisciplinary teams across different locations and designed and facilitated major international workshops, bringing together hundreds of participants, experts and creative contributors to explore new ideas, challenge established thinking and identify opportunities.

​

My international perspective is informed by extensive fieldwork across Europe, North America, Asia, Africa and Latin America, as well as a worldwide network spanning technology, design, fashion, art, architecture, craftsmanship and culture. I draw on these relationships to connect organisations with people, knowledge and creative ecosystems they might not otherwise access.

​

I am particularly interested in the connections between business and the creative world: how organisations can draw on artistic thinking, design excellence, exceptional craftsmanship and diverse cultural perspectives to challenge conventions, inspire innovation and create lasting value.