ARIANE LUCIANI VAN DE VEN
STRATEGIC FORESIGHT & INNOVATION
See beyond the obvious. Connect what others don't.
Shape what comes next.
I work with organisations to anticipate change, challenge established thinking and identify new opportunities for growth.
Combining strategic foresight with first-hand cultural intelligence, international research and access to exceptional creative talent, I bring together perspectives from business, technology and the wider cultural world.
My work reveals connections and possibilities that organisations might not otherwise encounter, translating them into new thinking, strategic direction and opportunities for innovation and differentiation.
Global intelligence. Exceptional access. Strategic foresight. New possibilities.
1
Global Perspective
First-hand intelligence across cultures, markets and creative ecosystems, informed by local knowledge, direct encounters and an understanding of different cultural contexts.
2
Exceptional Access
Long-standing relationships with independent thinkers, artists, designers, craftspeople, innovators and specialists, opening perspectives beyond conventional business networks.
3
Creative Intelligence
An ability to recognise what is culturally significant, creatively compelling and relevant, connecting ideas and disciplines to reveal unexpected possibilities.
4
Strategic Impact
Connecting unconventional perspectives with business priorities, translating emerging shifts and new ideas into strategic choices, innovation and opportunities for growth.
Built on Experience. Informed by the World.
I have built strategic foresight and trends functions from the ground up at Telefónica and Puig, developing methodologies and capabilities that continue to inform their teams today. Since then, I have advised more than 40 international brands across technology, automotive, luxury and consumer goods.
My work spans five continents, bringing together corporate strategy, consumer intelligence and creative ecosystems to uncover new perspectives and opportunities for business.
40+
Global brands advised
2
Foresight functions built
5
Fieldwork across five continents
Expertise
Strategic Foresight
Anticipating societal, cultural, technological and behavioural shifts to help organisations prepare for what lies ahead.
Consumer Intelligence
& Research
Understanding evolving human needs, aspirations and behaviours through research, fieldwork and cultural immersion.
Innovation Strategy
Translating insights into strategic opportunities, products, services, experiences and brands.
Creative Intelligence
Connecting organisations with artists, designers, architects, artisans and wider creative ecosystems.
Leadership & Capability building
Building foresight capabilities, leading multidisciplinary teams and bringing new perspectives into organisations.
Selected Clients
Brands and organisations I have advised and collaborated with across industries and markets
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