I work at the intersection of strategic foresight, consumer intelligence, innovation and creative thinking, helping organisations understand how the world is changing and what those changes mean for their future.

 

My work brings together deep cultural and behavioural research, global perspectives and an extensive network across business, technology and the creative industries. I translate emerging shifts in society, human needs and culture into strategic opportunities, new ideas and meaningful innovation.

 

I have built trends and foresight capabilities from the ground up within international organisations, including Telefónica and Puig, advised global brands across technology, automotive, luxury and consumer goods, and worked with senior leadership and multidisciplinary teams across five continents.

 

My approach combines strategic thinking with curiosity, cultural intelligence and the ability to connect people, disciplines and perspectives that might not otherwise meet.​